WHAT do you see as the trends, brands or categories that will make a difference in 2010?

November 2009
SGB;Nov/Dec2009, Vol. 42 Issue 7, p18
Trade Publication
The article offers information on the different perceptions of consumers regarding the impact of trends and brands to the sporting goods industry for 2010 in the U.S. Chief executive officer Jennifer Mull remains optimistic for 2010 despite of consumer's cautious spending. An online retailer cites that the insufficient inventory in the vendor supply is one of the challenges to be encountered by the outdoor industry in 2010.


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