Hugelmeyer, Frank
November 2009
SGB;Nov/Dec2009, Vol. 42 Issue 7, p8
Trade Publication
The article focuses on the importance of implementing strategies in order for an outdoor business become successful in the U.S. The launch of a new retail point-of-sale (POS) tracking system by the Outdoor Industry Association (OIA) is important because this will provide manufacturers and retailers regarding the changes on the buying trends of consumers. The information derived from the POS tracking system will help them cope with the changes.


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