TITLE

An Empirical Study of Retail Crowding: Antecedents and Consequences

AUTHOR(S)
Eroglu, Sevgin A.; Machleit, Karen A.
PUB. DATE
June 1990
SOURCE
Journal of Retailing;Summer90, Vol. 66 Issue 2, p201
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study is an empirical investigation of some of the determinants and outcomes of retail crowding. A methodology-which jointly uses color slides and scenarios in a laboratory setting-is developed to operationalize the concept of retail crowding and to simulate a shopping situation. The findings confirm the hypothesized positive relationship between retail density and retail crowding perceptions. It was also found that under high retail density conditions, task-oriented shoppers experience more retail crowding and less satisfaction with the shopping environment than non-task-oriented shoppers. Perceived risk and time pressure associated with purchase were shown to intensify retail crowding perceptions only under high retail density conditions. The relationship of perceived risk and time pressure with satisfaction was also examined.
ACCESSION #
4667866

 

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