Retail Crowding: Theoretical and Strategic Implications

Eroglu, Sevgin; Harrell, Gilbert D.
December 1986
Journal of Retailing;Winter86, Vol. 62 Issue 4, p346
Academic Journal
This study examines the theoretical and strategic aspects of how consumers are influenced by retail crowding. Central to the investigation is the notion that consumers' perceptions of retail crowding can be viewed as a network of antecedent factors and behavioral and cognitive consequences. A clearly outlined model of retail crowding and propositions were developed to organize previous findings and suggest ideas for future retail research and strategy.


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