TITLE

Audi's quattro commercial takes checkered flag

AUTHOR(S)
Bernstein, Marty
PUB. DATE
June 2001
SOURCE
Automotive News;6/11/2001, Vol. 75 Issue 5934, pM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the advertisement of Audi AG which is based on automobile racing. Creation of the commercial by McKinney & Silver; Ad description.
ACCESSION #
4660962

 

Related Articles

  • Audi taps McKinney for Euro car launch. Halliday, Jean // Advertising Age;6/24/2002, Vol. 73 Issue 25, p21 

    The article reports on the selection of McKinney and Silver by Audi to handle the television advertising campaign for its 2003 A4 Cabriolet convertible in Europe. Key issues discussed include the list of advertising agencies that submitted bids for the Audi account and the significance of the...

  • 'Never Follow' Leads McKinney's Charge for Audi. Coppola, Vincent // Adweek Southeast Edition;2/18/2002, Vol. 23 Issue 8, p3 

    Provides information on the advertisement made by McKinney & Silver agency for Audi automobile maker. Plot and theme of the television commercial; Print advertisement released for the car maker; Discussion on the sales of the automobile manufacturer for the year 2001.

  • `The Soul' is the campaign mantra for Audi marketers.  // Brandweek;3/7/94, Vol. 35 Issue 10, p5 

    Reports on the marketing campaign of car manufacturer Audi AG with the tagline `The Soul of Audi'. McKinney & Silver as agency; Focus on technological innovations; Break from the industry norm; Target sales by 1995.

  • Audi Sedan Effort Takes Station Break. Greenberg, Karl // Brandweek;11/5/2001, Vol. 42 Issue 41, p12 

    Focuses on the advertising campaign of Audi AG for its A4 near-luxury sedan. Target markets of Audi; Features of its advertising campaigns via McKinney & Silver.

  • Audi ad campaign touts A6 over sport-utilities. Serafin, Raymond // Automotive News;2/19/1996, Vol. 70 Issue 5646, p72 

    Reports on the Audi's advertising campaign for its A6 sedan from McKinney & Silver of Raleigh, North Carolina. Features of the spot; Campaign's targeting of dissatisfied sport-utility owners; Car price; Advertising budget.

  • creative briefs. Dill, Mallorre // Adweek Western Edition;05/08/2000, Vol. 50 Issue 19, p42 

    Presents news briefs related to advertising in the United States as of May 8, 2000. Details on the advertisement created by McKinney & Silver for Audi; Resignation of Oliviero Toscani as director of Fabrica, Benetton's communication research center; American executives named by the Cannes...

  • Audi ads circle luxury landscape. Parpis, Eleftheria // Adweek Western Edition;09/14/98, Vol. 48 Issue 37, p57 

    Reports on McKinney & Silver's launching of an advertising campaign for Audi of America that features a renewed product line and a new attitude. Company's decision to increase media spending; Description of television advertisements.

  • Audi. Dolliver, Mark // Adweek Midwest Edition;11/01/99, Vol. 40 Issue 44, p36 

    Features the automotive advertisement created by McKinney & Silver for Audi of America. How the advertisement talks about life; Moral given by the annotated road signs on the advertisement; Description of the advertisement.

  • Audi. Dolliver, Mark // Adweek New England Edition;11/01/99, Vol. 36 Issue 44, p36 

    Focuses on the automobile advertisement created by McKinney and Silver for Audi of America. Highlights of the advertising campaign; Executives involved in the creation of the campaign.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics