TITLE

Airline promo for Audi A2 falls way short

AUTHOR(S)
Ostle, Dorothee
PUB. DATE
June 2001
SOURCE
Automotive News;6/11/2001, Vol. 75 Issue 5934, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the offer of Audi AG of special gift boxes to Lufthansa and Austrian Airlines business-class passengers in a bid to boost sales of the A2 automobile. Lackluster response to the campaign; Failure of sales targets for the automobile in Germany and the rest of Europe.
ACCESSION #
4660942

 

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