TITLE

Ford marketing defectors help Chrysler create youth program

AUTHOR(S)
Cantwell, Julie
PUB. DATE
June 2001
SOURCE
Automotive News;6/11/2001, Vol. 75 Issue 5934, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Fusion 5, a group composed of executives and Ford's former youth marketing agency, to create a program for the launching of youth-related products from new and used cars to parts. Similarity of the program to the youth-focused Genesis program at Toyota Motor Sales U.S.A. Inc.
ACCESSION #
4660938

 

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