Just cause

Stoll, John D.
May 2001
Automotive News;5/28/2001, Vol. 75 Issue 5932, pM1
Trade Publication
Reports on the cause-related marketing campaigns of nonprofit automobile industries in the United States. Use of charitable causes as backdrops to extensive cause-related campaigns; Comments of Doug Kingsriter senior vice president of marketing for Mothers Against Drunk Driving on the issue; Details the donation of given by Ford Motor Corp.


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