TITLE

Jackson asks too much for bad Toyota ad

PUB. DATE
May 2001
SOURCE
Automotive News;5/28/2001, Vol. 75 Issue 5932, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the controversy caused by Jesse Jackson in denouncing the Toyota Motor Sales U.S.A promotion campaign in the United States. Significance of the postcard used by the company; Explanation of the company on the intention of the postcard; Decision of Jesse Jackson to end transactions with Saatchi & Saatchi.
ACCESSION #
4660485

 

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