TITLE

Mazda ad co-op gets mixed reviews

AUTHOR(S)
Cantwell, Julie
PUB. DATE
May 2001
SOURCE
Automotive News;5/28/2001, Vol. 75 Issue 5932, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the impact of the co-op advertising program of Mazda North American Operations on the its automobile dealers in the United States. Complaints of dealers on the disadvantages of the program; Details regarding the co-op system between the company and its dealers; Expenditures of the company on media advertisements.
ACCESSION #
4660474

 

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