Mazda ad co-op gets mixed reviews

Cantwell, Julie
May 2001
Automotive News;5/28/2001, Vol. 75 Issue 5932, p3
Trade Publication
Reports the impact of the co-op advertising program of Mazda North American Operations on the its automobile dealers in the United States. Complaints of dealers on the disadvantages of the program; Details regarding the co-op system between the company and its dealers; Expenditures of the company on media advertisements.


Related Articles

  • Mazda seeks improved share of mind from dealers. Rechtin, Mark // Automotive News;4/16/2001, Vol. 75 Issue 5925, p26 

    Reports on Mazda North American Operations' offering of enhanced incentives to automobile dealers. Recognition of dealers who improve sales, customer service and facility design according to standard criteria; Dealers' response to the Mazda Elite certification.

  • Mazda dealers eager for product. Rechtin, Mark // Automotive News;2/12/2001, Vol. 75 Issue 5916, p38 

    Reports on the request of the dealers for more products and inventories from Mazda North American Operation in the United States. Aggressiveness of the brand marketing in the local and regional levels; Forecast of sales growth for 2001; Business goals of Mazda.

  • Shoppers can haggle price on Mazda site. Rechtin, Mark // Automotive News;7/16/2007, Vol. 81 Issue 6264, p40 

    The article reports that Mazda North American Operations has upgraded its Web site so that shoppers can get a price quote from a dealership without leaving their desks. The website will act as a dealership site for interested buyers to negotiate a purchase. The surfers could contact a shopping...

  • Mazda's O'Sullivan: Focused on new products.  // Automotive News;5/4/2009, Vol. 83 Issue 6358, p32 

    The article presents an interview with Jim O'Sullivan, chief executive officer (CEO) of Mazda North American Operations. When asked about his assessment of the first four months of 2009 and prospects for rest of the year, he said the way business was 12 months ago won't come back but the...

  • Mazda dealers: Don't skimp on launch ads. Rechtin, Mark // Automotive News;2/20/2006, Vol. 80 Issue 6190, p42 

    This article reports that according to the automobile dealers of the company Mazda North American Operations, the company should properly launch new or redesigned automobiles. Mazda's dealers remember the early 1990s when Mazda rolled out six products in 18 months and promptly ran out of money...

  • Mazda has cut 30% of stores since '05. Sawyers, Arlena // Automotive News;2/23/2009, Vol. 83 Issue 6348, p16 

    The article reports that Mazda North American Operations has trimmed its U.S. retail network by nearly 30 percent since 2005. According to Jim O'Sullivan, chief executive officer, the company boosted dealer profitability by helping increase sales per store and revenue from fixed operations. He...

  • What Went Right and Wrong. Finlay, Steve // Ward's Dealer Business;Nov2007, Vol. 41 Issue 11, p22 

    The article reports on the plan of Mazda North American Operations company to carry out changes on its car dealership system in the U.S. They include the development of a new facility, Bountiful Mazda in Utah, the installation of wireless technologies and computers on its showrooms and utilizing...

  • Auto/Mate Completes Mazda Dealership Communication System Integration. White, Rob // Automotive Industries;May2010, Vol. 190 Issue 5, p43 

    The article reports on the announcement by Auto/Mate Dealership Systems that it has completed the integration of its Automotive Management Productivity Suite (AMPS) and Mazda North American Operations' (MNAO) dealership communication system, as of May 1, 2010. It is stated that Mazda automobile...

  • Mazda marketing gets 25% bump in 2012. Rechtin, Mark // Automotive News;2/6/2012, Vol. 86 Issue 6502, pS050 

    The article reports on the move of Mazda North American Operations in using the arrival of its CX-5 crossover, as well as the launch of its Skyactiv powertrain technology to boost its marketing spending by 25 percent in 2012. Mazda chief executive officer Jim O'Sullivan anticipates the CX-5 to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics