Wanted: Less glitz, quicker clicks

Harris, Donna
June 2001
Automotive News;6/4/2001, Vol. 75 Issue 5933, p17
Trade Publication
Highlights the Automotive News Dealership Technology Forum held in Washington. Role of Internet marketing in driving consumer traffic into the showroom; Basics of Web sites; Information customers are looking for in automobile dealers' sites; Profile of Internet shoppers.


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