TITLE

Wanted: Less glitz, quicker clicks

AUTHOR(S)
Harris, Donna
PUB. DATE
June 2001
SOURCE
Automotive News;6/4/2001, Vol. 75 Issue 5933, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the Automotive News Dealership Technology Forum held in Washington. Role of Internet marketing in driving consumer traffic into the showroom; Basics of Web sites; Information customers are looking for in automobile dealers' sites; Profile of Internet shoppers.
ACCESSION #
4660428

 

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