TITLE

Beneath the Brand

AUTHOR(S)
Upham, Scott D.
PUB. DATE
June 2001
SOURCE
Automotive Manufacturing & Production;Jun2001, Vol. 113 Issue 6, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the difficulty in achieving a differentiation of brands of automobile within an original equipment manufacturer. Details on the platform commonization by Volkswagen AG in Europe; Information on the branding of DaimlerChryler AG; Description of the vehicle teardowns conducted by Providata Automotive Consulting.
ACCESSION #
4655633

 

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