Beneath the Brand

Upham, Scott D.
June 2001
Automotive Manufacturing & Production;Jun2001, Vol. 113 Issue 6, p38
Trade Publication
Discusses the difficulty in achieving a differentiation of brands of automobile within an original equipment manufacturer. Details on the platform commonization by Volkswagen AG in Europe; Information on the branding of DaimlerChryler AG; Description of the vehicle teardowns conducted by Providata Automotive Consulting.


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