Three Takes on NPD

Ettlie, John E.
June 2001
Automotive Manufacturing & Production;Jun2001, Vol. 113 Issue 6, p30
Trade Publication
Presents information on case studies and research on global new product development discussed during the Rochester Institute of Technology's New Product Development Forum in June 2001. Global development of Xerox DocuCor 2060/2045 by Brenda Casey from Xerox Corp.; Provision of a framing exercise on globalization of new products in 2001; Presentation of a case history of the truck development and launch programs in Navistar.


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