TITLE

Making Of The Brand

AUTHOR(S)
Marek, Sue
PUB. DATE
June 2001
SOURCE
Wireless Week;06/18/2001, Vol. 7 Issue 25, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the move of Virgin Mobile, a company based in Great Britain, to enter into the United States cellular telephone industry. Aim of the company to copy its success in Europe to the United States; Partnership negotiations between Virgin Mobile USA and Sprint PCS; Capabilities of wireless executives sought by the company; Initial target market of Virgin; Why Sprint is not elated with the business model of Virgin Mobile.
ACCESSION #
4652307

 

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