Making Of The Brand

Marek, Sue
June 2001
Wireless Week;06/18/2001, Vol. 7 Issue 25, p1
Trade Publication
Deals with the move of Virgin Mobile, a company based in Great Britain, to enter into the United States cellular telephone industry. Aim of the company to copy its success in Europe to the United States; Partnership negotiations between Virgin Mobile USA and Sprint PCS; Capabilities of wireless executives sought by the company; Initial target market of Virgin; Why Sprint is not elated with the business model of Virgin Mobile.


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