TITLE

Sexy or not, smart ads are best seducers

PUB. DATE
June 2001
SOURCE
B to B;06/11/2001, Vol. 86 Issue 12, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Evaluates business-to-business advertisements from financial services providers in the United States. Characteristics of effective business-to-business advertising; Contents of business-to-business advertisements.
ACCESSION #
4638967

 

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