Paid Publicists: Are They Worth It?
- A writer lands an agent, a publisherâ€”and a lot of self-marketing work. Reed, Candice // Writer (Kalmbach Publishing Co.);Dec2011, Vol. 124 Issue 12, p14
A personal narrative is presented wherein the author described the process of writing a book, pitching the idea to publishers and promotional and marketing activities.
- Behind the bestsellers. Maryles, Daisy // Publishers Weekly;10/13/1997, Vol. 244 Issue 42, p17
Presents background information on bestselling authors of October 1997. The success of Whoopi Goldberg's `Book' and her supporting book tour; Publicity for `Make the Connection' by Oprah Winfrey and Bob Green; Jeffrey Moussaieff Masson's attention on dogs in `Dogs Never Lie About Love:...
- Splendour in the Pass-Massaging the Media. Archer, Bert // Quill & Quire;Feb96, Vol. 62 Issue 2, p31
Reports on the importance of media in literary world. Effect of author's television appearance on the success of a book; Need for the popularity of the subject matter of a non-fiction book; Panel discussion on the involvement of editors and marketing department in acquisition; Process by which...
- The book's the Ticket. Roether, Barbara // Publishers Weekly;4/30/2001, Vol. 248 Issue 18, p24
Deals with the impact of author participation on the sales management of books in the United States. Information on Malaprop's Bookstore & Cafe, an independent bookstore in Asheville, North Carolina; Efforts of Malaprop's in marketing the books through tickets; Advantages of the ticketing...
- THE NEW NORMAL. Baldassi, Julie // Quill & Quire;Jun2013, Vol. 79 Issue 5, p10
The article reports on the results of the Writers' Union of Canada's author survey on current publishing condition. It states that members were asked to evaluate their experiences in publishing. The survey revealed that authors were least satisfied with their publishers' marketing and...
- You Can Sell Foreign Rights to Your Book. Katz, Elliott // Writers' Journal;Sep/Oct2010, Vol. 31 Issue 5, p44
The article discusses how authors can sell foreign rights to their books. The steps to selling foreign rights include preparation of an electronic mail that sells the book, searching for foreign rights agents, informing the agent about the book, supporting the agent's efforts, and negotiating...
- Book acquisitions 101. Johnson, Tim // Quill & Quire;Apr2009, Vol. 75 Issue 3, p6
The article provides information on book dealings in the publishing industry. It is stated that for a book dealing, an agent brings the author along, and the editor brings in other members of the house, such as the publisher and sales and marketing people that gives each side the opportunity to...
- DEBIUTUOJANTIS RAÅ YTOJAS LIETUVOS KNYGÅ²RINKOJE. // Knygotyra;2010, Issue 55, p221
No abstract available.
- KIÅ ENINIÅ² KNYGÅ² LEIDYBOS SITUACIJA LIETUVOJE. // Knygotyra;2010, Issue 55, p235
No abstract available.