Pickle, Hal B.
October 1966
Advanced Management Journal;Fall66, Vol. 31 Issue 4, p70
Academic Journal
Presents a list of activities of the business firm that should receive review and increased emphasis from management as a result of the data derived in the study which contended that the firm that pays the most attention to customer satisfaction will derive the greatest level of reward. Measurement of the degree of relationship between profit and customer satisfaction; Features of the business measured; Correlation between profit and degree of customer satisfaction.


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