TITLE

TWENTY WAYS TO REAP PROFITS WHILE KEEPING THE CUSTOMER HAPPY

AUTHOR(S)
Pickle, Hal B.
PUB. DATE
October 1966
SOURCE
Advanced Management Journal;Fall66, Vol. 31 Issue 4, p70
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents a list of activities of the business firm that should receive review and increased emphasis from management as a result of the data derived in the study which contended that the firm that pays the most attention to customer satisfaction will derive the greatest level of reward. Measurement of the degree of relationship between profit and customer satisfaction; Features of the business measured; Correlation between profit and degree of customer satisfaction.
ACCESSION #
4619754

 

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