TITLE

What will become of Bass brands?

AUTHOR(S)
Mason, Tania
PUB. DATE
May 2001
SOURCE
Marketing (00253650);5/31/2001, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Speculates on the fate of Belgian brewer Interbrew following the decision of Great Britain Trade and Industry Secretary Stephen Byers to sell the company, Bass, to a government-approved buyer. Uncertainties of the sale; Estimate on the losses of Interbrew on the deal.
ACCESSION #
4611744

 

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