Orange in tie-up with Air Miles to tempt new users

May 2001
Marketing (00253650);5/31/2001, p3
Trade Publication
Focuses on the agreement of mobile telephone company Orange to partner with Air Miles for a customer loyalty program in Great Britain.


Related Articles

  • Air Miles signs Orange to replace Vodafone.  // Marketing Week;5/31/2001, Vol. 24 Issue 16, p7 

    Focuses on flight loyalty scheme Air Miles' partnership with Orange to offer miles to the mobile phone operator's customers in Great Britain. Conclusion to Air Miles' search for a mobile phone operator partner; Withdrawal of Vodafone from a similar joint venture; Firm's appointment of...

  • Air Miles backs Yahoo! incentives. Hedberg, Ase // Marketing Week;3/29/2001, Vol. 24 Issue 7, p8 

    Reports that Yahoo! UK & Ireland has teamed up with Air Miles to launch an online loyalty program called Yahoo! Points. Brief overview of the scheme; Yahoo!'s call for other organizations to join the Yahoo! scheme.

  • Air Miles relaunches to promote broader offer. Rogers, Daniel // Marketing (00253650);7/3/2003, p3 

    British Airways PLC-owned loyalty scheme company Air Miles is collaborating with travel agencies such as lastminute.com and Travelocity with a relaunch of its Web site. The completion of a year-long online overhaul through Syzygy consultancy enables Air Miles to offer real-time booking and...

  • Eurostar and Tesco link up for Clubcard.  // Marketing Week;8/12/2004, Vol. 27 Issue 33, p9 

    Reports that the British supermarket firm Tesco Clubcard has signed a deal with rail travel firm Eurostar, giving customers the choice of redeeming their club card points direct with Eurostar instead of going through the supermarket's other travel partner Air Miles.

  • BA turbulence shakes Air Miles. Kleinman, Mark // Marketing (00253650);11/2/2000, p25 

    Discusses British Airways (BA) plans for its subsidiary Air Miles. Options being considered by the Great Britain-based airline for Air Miles; Identification of the most desirable niche in the loyalty programs of BA; Impact of the launching of BA Miles.

  • Orange targets 13m with cinema voucher offensive. Balmond, Sarah // Precision Marketing;4/2/2004, Vol. 16 Issue 22, p3 

    Reports that Orange is launching a loyalty promotion campaign using cellphone coupons targeting over 13 million customers in Great Britain. Partnership with Cinema Marketing Agency; Two-for-one motion picture theater tickets; Cinema listings and ringtones available at the Web portal Orange...

  • Mobile firms reap the benefits of loyalty offers. Farber, Alex // New Media Age;3/19/2009, p07 

    The article reports on the benefits of customer loyalty offers by two British mobile firms as of March 2009. Orange UK's two-for-one film incentive, Orange Wednesdays, has generated 27 million text messages since it launched five years ago and made around £9.45 million in revenue. Meanwhile,...

  • Scan Mobile, Orange enter messaging partnership.  // RCR Wireless News;8/5/2002, Vol. 21 Issue 31, p6 

    Talks about the partnership forged by text messaging company Scan Mobile with European carrier Orange to offer a variety of messaging applications.

  • Arrows Fly As Orange Assumes Pole Position. Quigley, Paul // Wireless Week;03/13/2000, Vol. 6 Issue 11, p16 

    Reports on the marketing strategy of Orange PLC for its telecommunication products and services. Popularity of sports sponsorship in marketing products and services; Partnership of Orange PLC with motor sport business Arrows Formula One Team; Media and advertising exposure provided by the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics