TITLE

Orange in tie-up with Air Miles to tempt new users

PUB. DATE
May 2001
SOURCE
Marketing (00253650);5/31/2001, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the agreement of mobile telephone company Orange to partner with Air Miles for a customer loyalty program in Great Britain.
ACCESSION #
4611736

 

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