TITLE

Massive Consumer Study Promises Big Insights

AUTHOR(S)
Rountree, David
PUB. DATE
June 2001
SOURCE
Bank Technology News;Jun2001, Vol. 14 Issue 6, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the publication the study 'Competing on Supply, Winning on Demand: Recapturing Share of Consumer Financial Services.' Bank consumers' preferences and buying habits in the United States; Customer segments identified in the research.
ACCESSION #
4610008

 

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