Tapping teens

Dano, Mike
June 2001
RCR Wireless News;6/4/2001, Vol. 20 Issue 23, p34
Trade Publication
Focuses on a study conducted by the Yankee Group regarding the market potential of the teen segment for the wireless business in the United States in 2001. Opportunities offered by the teen market for carriers; Information on the 1999 mobile user survey by the Yankee Group; Projected growth of wireless phone use among teenagers by 2001.


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