TITLE

Consumers must keep control if m-commerce is to bloom

AUTHOR(S)
Mooney, Elizabeth V.
PUB. DATE
June 2001
SOURCE
RCR Wireless News;6/4/2001, Vol. 20 Issue 23, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Gives advice on how cellular carriers could create an atmosphere of consumer trust about wirelessly delivered advertising. Findings of a survey on the attitude of consumers toward cellular carriers; How garnering public trust becomes particularly important; Capability unique to wireless devices.
ACCESSION #
4608902

 

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