TITLE

how management can develop and sustain a creative environment

AUTHOR(S)
Zeldman, Maurice I.
PUB. DATE
January 1980
SOURCE
Advanced Management Journal (03621863);Winter80, Vol. 45 Issue 1, p23
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the steps that can be taken by the management to foster a creative environment in a company. Importance of creativity for corporations; Factors attributed to the decline of creativity in the United States companies.
ACCESSION #
4606960

 

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