how to sell a new product to industry: eight guidelines for industrial innovators

Fox, Harold W.
June 1976
Advanced Management Journal (03621863);Summer76, Vol. 41 Issue 3, p23
Academic Journal
Provides guidelines on marketing a new product to industrial users. Details on how a firm marketed the Smooth Wall brand plasterboard; Hierarchy of adoption; Rules for innovators.


Related Articles

  • Gatorade grapples with getting its complete lineup on grocery shelves. ZMUDA, NATALIE // Advertising Age;8/22/2011, Vol. 82 Issue 30, p2 

    The article examines marketing by the beverage industry firm Gatorade Co. A problem the company faces in marketing a large line of new products beyond its core sports drink is discussed in which supermarkets and other retail stores are merchandising those products in various locations within the...

  • The BRIC Factor.  // Perfumer & Flavorist;Feb2012, Vol. 37 Issue 2, p36 

    The article discusses the implications of the BRIC market for global fragrance brands. It mentions that the growing demand of fragrances in Brazil, China and other developing countries will likely influence how global brands market their products. It notes that brands should tailor product...

  • ...Perspectives on time-to-market. Kmetovics, Ron // Electronic Design;10/3/94, Vol. 42 Issue 20, p98 

    Explores the component that contributes to the break even time of new product investments on time-to-market perspective. Production of break-even after release (BEAR) metric; Information needed to compute investment cash-flow profiles; Comparison of actual money and actual staff levels to learn...

  • What's new. Schuck, William J. // Government Product News;May96, Vol. 35 Issue 5, p4 

    Presents information on the introduction of several new products for 1996 in the United States. Information on the Secret Lock Window Bulletin Board; Background information on design of the board; Discussion on the Ash-Trash Combos including the operational functions; Information on the...

  • Serving consumers' dreams. Earl, Vicki // NZ Marketing Magazine;Sep97, Vol. 16 Issue 8, p33 

    Suggests ways on how marketers should go about introducing new products to the marketplace. Use of the traditional marketing thought; Identification of the needs of the market; Development of products and services to meet those needs; Acceleration of the pace of technological change.

  • Supplier marketingplace.  // National Provisioner;Jan96, Vol. 210 Issue 1, p69 

    Presents information on products within the food industry. APV Crepaco's corrosion resistant cooker; Introduction of Heat and Control's Airforce One oven; ALKAR's custom ovens; Development of Tipper Tie's Automatic Double Clipper; More.

  • Concurrency: The new method for quickly bringing new products to market. Peskin, Myron I.; Adis, Warren // Review of Business;Summer/Fall93, Vol. 15 Issue 1, p22 

    Discusses concurrency as a method for quickly bringing new products to market. Competitive advantage offered by concurrency; Background on the processes involved in the development of new products; Consequences of new procedures; Changes required by concurrency.

  • Broken promises. Friedman, Martin // Prepared Foods;Mid-April94, Vol. 163 Issue 5, p43 

    Features some of the new product launches that failed in the market from 1983 to 1992. Reasons why these new products were marketplace failures; List of specific products that failed.

  • Dinner doldrums. Dornblaser, Lynn // Prepared Foods;May96, Vol. 165 Issue 6, p30 

    Presents statistical information on foods being introduced. Information on prepared entrees, prepared dinners; Dinner mixes; Information from 1993 to March 1996.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics