What will the market bear?

Kelly, William R.
June 1981
Advanced Management Journal (03621863);Summer81, Vol. 46 Issue 3, p56
Academic Journal
Deals with the management of pricing function. Responsibilities of a purchasing department; Components of the pricing function; Benefits of increased market share; Factors considered in the cost of distribution; Cost- and volume-related options for the consumer channels of distribution; Ways of promoting value for the consumer; Information on several pricing techniques.


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