a marketing approach to the professional hiring process

Jindal, Gopi R.; Sandberg, Carl H.
January 1978
Advanced Management Journal (03621863);Winter78, Vol. 43 Issue 1, p58
Academic Journal
Provides a marketing approach to finding a job. Need for the applicant to view himself as a solution to a prospective supervisor's problem; Establishment of job objectives; Assessment of marketability.


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