TITLE

facts and fallacies about international business

AUTHOR(S)
Hackett, Donald W.
PUB. DATE
January 1976
SOURCE
Advanced Management Journal (03621863);Winter76, Vol. 41 Issue 1, p38
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Considers several widely held assumptions concerning international business and attempts to distinguish between fact and fiction. Discussion of the firm-size myth; Overview of the product myth; Doubts concerning the communication and language variable.
ACCESSION #
4605674

 

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