TITLE

Product innovational change, and risk; a new perspective

AUTHOR(S)
Severiens, Jacobus T.
PUB. DATE
September 1977
SOURCE
Advanced Management Journal (03621863);Fall77, Vol. 42 Issue 4, p24
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Looks at the levels of product change or product innovations. Risks and organizational changes associated with the levels of product change; Effects of product change on business organizations; How management can deal with problems associated with product change.
ACCESSION #
4605538

 

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