social character and group decision making

Burton, Gene E.; Pathak, Dev S.
June 1978
Advanced Management Journal (03621863);Summer78, Vol. 43 Issue 3, p12
Academic Journal
Describes the difference between decision making in nominal groups and interacting groups, and explains why nominal groups can generate more and better ideas than interacting ones. Application of brainstorming; Influences that inhibit group effectiveness; Social character of group members.


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