TITLE

"playing it safe" in new-product decisions

AUTHOR(S)
Rothberg, Robert R.
PUB. DATE
September 1975
SOURCE
Advanced Management Journal (03621863);Fall75, Vol. 40 Issue 4, p11
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on safety factor in product development. Concept of safety factor; Identification of problems; Ways to correct the problems.
ACCESSION #
4604814

 

Related Articles

  • Collaborative Product Definition Management for the 21st Century. Miller, Ed // Computer-Aided Engineering;Mar2000, Vol. 19 Issue 3, p60 

    Focuses on the collaborative product data management (PDM) in the 21st century. Impact of Internet and Web-based technologies on the development and utilization of PDM; Information on the collaborative Product Definition management.

  • Capturing Intent is Essential to Design Reuse. Versprille, Ken // Computer-Aided Engineering;Mar2001, Vol. 20 Issue 3, p56 

    Presents ways to understand and capture the actual intent of a product design element. Purpose of creating a particular solutions; Importance of a correlation between high-level and low-level concepts within the same representation; Impact of an understanding of intent to design reuse.

  • Forecasting Vs. Reacting. Konish, Nancy; Gawel, Richard; Reinertsen, Don // Electronic Design;02/08/99, Vol. 47 Issue 3, p62 

    Focuses on product development management. Impact of the changes in product requirement over time on development; Need to focus on trying to forecast the future in order to control uncertain requirements; Increase in the degrees of freedom due to rising product complexity.

  • Time to market is NPD's top priority. Buxton, Pamela // Marketing (00253650);3/30/2000, p35 

    Examines the importance of speed in product development. Company response to customer demand for speed; Need for internal changes to facilitate faster times to market; Claim that tight time pressures do not have to result in a less-than-perfect product; Time-saving new product development...

  • Leveraging detailed processes and modern software. Drake, Steven; Dvorak, Paul // Machine Design;11/04/99, Vol. 71 Issue 21, p135 

    Presents some steps that help tune product development efforts. Ingredients of a top-notch product development effort; Discussion on handling manage design risks; Benefits of working a fully detailed `virtual model' of the product.

  • Adopt project teams. Gautschi, Ted // Design News;6/8/98, Vol. 54 Issue 11, p232 

    Comments on the importance of project team approach for the success of a manufacturer's product development. Three approaches in establishing project teams; Best type of team approach; Answer to a question on product development cycle.

  • Exploit your own ideas. Parker, Eric // Accountancy;May86, Vol. 97 Issue 1113, p88 

    Advises managers on product development. Product innovation review checklist; Checklist on general management, marketing, technical issues, research and development and legal issues; Advantages of a flexible management style and structure.

  • Beyond the Buzzwords: Getting From Art to Plastic Part. Dubreuil, Mark; Hoffman, Jean M. // Machine Design;12/09/99, Vol. 71 Issue 23, p98 

    Discusses the importance of time-to-market product development. Main tasks of planning; Issues to consider in tooling material; Details on the sampling or testing phase of the material.

  • Snapple Bulks Up Its Beverage Line To Challenge Newest Foe: Slim-Fast. Hein, Kenneth // Brandweek;10/7/2002, Vol. 43 Issue 36, p10 

    Features Snapple a Day, a meal replacement product released by Snapple in 2002, which aimed to compete with the Slim-Fast brand. Product description; Market awareness of the marketing campaign for the product; Update on other products from Snapple.

  • That big brand sound. Chevron, Jacques // Brandweek;01/18/99, Vol. 40 Issue 3, p26 

    Warns that a lack of harmony between the different voices that speak for a brand can be lethal to the brand itself. Importance of a series of theme for brand development; Effect of a strong brand on those secondary targets; Purpose of knowing a brand's audience.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics