TITLE

HOW TO AVOID COSTLY MISTAKES WHEN INTRODUCING A NEW PRODUCT

AUTHOR(S)
Mockler, Robert J.
PUB. DATE
July 1966
SOURCE
Advanced Management Journal;Summer66, Vol. 31 Issue 3, p45
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses guidelines on how mistakes can be avoided when introducing new product. Development of a new marketing program for 'The National Observer's' circulation operation; Factors which contributed to the newspaper's decline in circulation; Responsibilities of the circulation manager; Innovations included in the new program for the publication.
ACCESSION #
4604540

 

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