make you marketing communications system sell

Musgrave, Philip J.
June 1975
Advanced Management Journal (03621863);Summer75, Vol. 40 Issue 3, p23
Academic Journal
Considers the application of system analysis to corporate communications programs. Importance of audience data for the programs' success; Factors to consider in setting up objectives; Description of the strategy development process; Scope of the implementation section; Follow-up procedures.


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