TITLE

make you marketing communications system sell

AUTHOR(S)
Musgrave, Philip J.
PUB. DATE
June 1975
SOURCE
Advanced Management Journal (03621863);Summer75, Vol. 40 Issue 3, p23
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Considers the application of system analysis to corporate communications programs. Importance of audience data for the programs' success; Factors to consider in setting up objectives; Description of the strategy development process; Scope of the implementation section; Follow-up procedures.
ACCESSION #
4604426

 

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