TITLE

improving consumer relations pays off

AUTHOR(S)
Davison, David S.
PUB. DATE
September 1979
SOURCE
Advanced Management Journal (03621863);Fall79, Vol. 44 Issue 4, p17
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Offers tips on how to improve a company's customer relations. Factors to consider in determining the steps that can be taken by a business in making friends with the consumer; Identification of the techniques for raising the company's consumer awareness; Information on the strategy adopted by Ford Motor Co. in informing consumers about the durability of its cars.
ACCESSION #
4604175

 

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