Strategic marketing planning: The PIMS model

Kehoe, William J.
March 1983
Advanced Management Journal (03621863);Spring83, Vol. 48 Issue 2, p45
Academic Journal
Focuses on the application of profit impact of marketing strategy (PIMS) in developing a strategic marketing plan. Synopsis of the PIMS model; Significance of PIMS output reports to marketing management in strategic planning; Value of PIMS.


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