TITLE

Strategic marketing planning: The PIMS model

AUTHOR(S)
Kehoe, William J.
PUB. DATE
March 1983
SOURCE
Advanced Management Journal (03621863);Spring83, Vol. 48 Issue 2, p45
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the application of profit impact of marketing strategy (PIMS) in developing a strategic marketing plan. Synopsis of the PIMS model; Significance of PIMS output reports to marketing management in strategic planning; Value of PIMS.
ACCESSION #
4604171

 

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