TITLE

THE UNIQUE RELATIONSHIP OF ENGINEERING AND MARKETING IN NEW PRODUCT DEVELOPMENT

AUTHOR(S)
Kebernick, O. C.
PUB. DATE
July 1967
SOURCE
Advanced Management Journal;Summer67, Vol. 32 Issue 3, p45
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the relationship between engineering and marketing in new product development. Status of new product activity in the industrial area; Some possibilities for cooperation between engineering and marketing;.
ACCESSION #
4604165

 

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