TITLE

Foreign market entry strategies

AUTHOR(S)
Walvoord, R. Wayne
PUB. DATE
March 1983
SOURCE
Advanced Management Journal (03621863);Spring83, Vol. 48 Issue 2, p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Offers foreign market entry strategies for small- to medium-sized manufacturers in the United States. Issues that influence the selection of the type of distribution network; Advantages and disadvantages of entering an export business; Analysis of the degree of control in export marketing.
ACCESSION #
4604120

 

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