Foreign market entry strategies

Walvoord, R. Wayne
March 1983
Advanced Management Journal (03621863);Spring83, Vol. 48 Issue 2, p14
Academic Journal
Offers foreign market entry strategies for small- to medium-sized manufacturers in the United States. Issues that influence the selection of the type of distribution network; Advantages and disadvantages of entering an export business; Analysis of the degree of control in export marketing.


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