TITLE

MANAGEMENT'S ROLE IN R&D

AUTHOR(S)
Forchheimer, Otto L.
PUB. DATE
April 1967
SOURCE
Advanced Management Journal;Spring67, Vol. 32 Issue 2, p60
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the role of management in the research and development (R&D) operations of a company. Goals of the R&D department of a company; Importance of the R&D department to making the corporate plan; Cooperation between the marketing and R&D departments for marketing research initiatives.
ACCESSION #
4603755

 

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