TITLE

A TOTAL CONCEPT OF MARKETING

AUTHOR(S)
May, William F.
PUB. DATE
April 1967
SOURCE
Advanced Management Journal;Spring67, Vol. 32 Issue 2, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Highlights the importance of the concept of marketing at American Can Co. Key phases to keeping pace in the marketplace in the United States; Reorganization of the company.; Overview of the marketing profile of the company; Role of the chief executive officer in the company.
ACCESSION #
4603593

 

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