TITLE

A pricing strategy for a more competitive world

AUTHOR(S)
Karels, Gordon V.; Zahn, Frank
PUB. DATE
June 1982
SOURCE
Advanced Management Journal (03621863);Summer82, Vol. 47 Issue 3, p35
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the business strategy of increasing profits by raising prices. Impact of the strategy on revenues and competition; Dynamics of elastic and inelastic demand; Advice on pricing strategy amid competitive conditions in domestic and international markets.
ACCESSION #
4603536

 

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