A pricing strategy for a more competitive world

Karels, Gordon V.; Zahn, Frank
June 1982
Advanced Management Journal (03621863);Summer82, Vol. 47 Issue 3, p35
Academic Journal
Examines the business strategy of increasing profits by raising prices. Impact of the strategy on revenues and competition; Dynamics of elastic and inelastic demand; Advice on pricing strategy amid competitive conditions in domestic and international markets.


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