TITLE

Electronic marketing in the 1990s

AUTHOR(S)
Bencin, Richard L.
PUB. DATE
September 1983
SOURCE
Advanced Management Journal (03621863);Fall83, Vol. 48 Issue 4, p51
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Forecasts the emergence of electronic marketing in the United States by the 1990s. How electronic marketing works; Benefits to companies; Description of the selling technique.
ACCESSION #
4603486

 

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