TITLE

A new structure for developing new products

AUTHOR(S)
Corbin, Richard
PUB. DATE
June 1982
SOURCE
Advanced Management Journal (03621863);Summer82, Vol. 47 Issue 3, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the dynamics of developing new products. Importance of teamwork in the product development process; How to determine a category for development; Innovation of new product ideas; How to conduct a creative session for product development; Selection of a new product.
ACCESSION #
4603427

 

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