TITLE

Successful strategies for introducing new products

AUTHOR(S)
Fox, Harold W.
PUB. DATE
September 1982
SOURCE
Advanced Management Journal (03621863);Fall82, Vol. 47 Issue 4, p26
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Details several strategies in launching new products in the market. Factors considered in planning and coordinating product campaigns; Options of a launch manager on a product that is ready for market but not adaptable to recession; Problem encountered in the launching of new products.
ACCESSION #
4603104

 

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