Making the ecology issue pay off

Herberger Jr., Roy A.
April 1974
Advanced Management Journal (03621863);Spring74, Vol. 39 Issue 2, p41
Academic Journal
Outlines the business opportunities available for companies in line with the demand for environmental protection. Impact of the costs of meting consumers' concerns over the quality of the environment; Examples of businesses which profited from the ecology movement; Pitfalls of the ecology issue for business.


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