TITLE

Should we bury the marketing concept?

AUTHOR(S)
Wotruba, Thomas R.; McFall, John B.
PUB. DATE
April 1974
SOURCE
Advanced Management Journal (03621863);Spring74, Vol. 39 Issue 2, p15
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents arguments against the view that the rise of consumerism is the fall of the marketing concept. Characteristics of the marketing concept; Relationship of consumerism with society's problems; Role of marketing in the rise of consumerism.
ACCESSION #
4602859

 

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