TITLE

remedy for a poor organizational image

AUTHOR(S)
McManus, Michael L.
PUB. DATE
June 1979
SOURCE
Advanced Management Journal (03621863);Summer79, Vol. 44 Issue 3, p31
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the organizational image technique, an organizational development approach to improve the image of the company. Approaches to image problem; Primary phases of the image technique; Elements of consultant staging; Illustration and cases.
ACCESSION #
4601946

 

Related Articles

  • CUSTOM CONTROL OF CORPORATE IDENTITY: Realistic system required. Margulies, Walter P. // Business Horizons;Feb70, Vol. 13 Issue 1, p31 

    Every company has a corporate identity from the moment it opens its doors--an identity of its own creation that represents what it has done to convey to the public what it is. A corporation that decides to control its identity needs a planned system for doing so. The need for such control may...

  • BUSINESSES NEED TO TAKE ONLINE REPUTATION MORE SERIOUSLY, SAYS GOTJUICE.CO.UK.  // Caterer & Hotelkeeper;10/26/2012, Vol. 202 Issue 4751, p60 

    The article offers suggestions from the online reputation management company Gotjuice.co.uk concerning the need for businesses to take online reputation management more seriously.

  • Image Goes Beyond the Facts. Graham, John R. // BusinessWest;Mar2001, Vol. 17 Issue 11, p24 

    Offers advice to firms on creating a positive first impression. Tendency of individuals to make intrinsic judgments about a person based on external cues; Businesses' selection of street and building addresses; Importance of taking every positive and negative message seriously; Exploitation of...

  • Capturing Mental Real Estate. Diamond, Mike // Reeves Journal: Plumbing, Heating, Cooling;Aug2002, Vol. 82 Issue 8, p20 

    Examines the factors needed for corporate identity. Ways of creating a market-dominating strategy for business; Use of a rhythmic musical quality; Ability to maintain customer relationship.

  • Corporate Identity A Critical Assessment. Dreyfus, Patricia Allen // Management Review;Jun70, Vol. 59 Issue 6, p12 

    Assesses the benefits of corporate identity in business management in New York. Increase in sales of the firms; Improvements in employee moral; Enhancement of company's reputation for good management.

  • Time for Discussion. Sawyer, Christopher A. // Automotive Design & Production;May2003, Vol. 115 Issue 5, p56 

    Focuses on industrial management. Factor which determines the company's image; Difference between conformity and uniformity of purpose; Difficulty in reconciling business and personal ethics.

  • How to manage multiple organisational identities.  // People Management;11/7/2002, Vol. 8 Issue 22, p59 

    Reports that many organizations are facing a challenging task in creating and maintaining their identities. Argument about the existence of multiple identities; Ways of managing multiple identities in individuals and organizations.

  • Using branding to create big biz image. Ellis, Jim // Long Island Business News (7/1993 to 5/2009);08/13/99, Vol. 46 Issue 33, p9B 

    Discusses the importance of branding for small businesses. Issues to consider in the development of corporate identity and brand name; Thorough market research to make sure that graphics and copy do not represent a business infringement; Creation of corporate identity manual.

  • A focus on business practices: Should the board be involved? Cohen, Arthur S. // NACD Directorship;Jan1999, Vol. 25 Issue 1, p12 

    Looks at the role of senior management and the board on the business practices of a company. Issues affecting a company's reputation and image; Duties and responsibilities of senior management and the board; Details on business practices.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics