TITLE

Ignorance is not an ethical policy

PUB. DATE
April 2001
SOURCE
Marketing Week (01419285);04/26/2001, Vol. 24 Issue 11, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the vulnerability of British multinational companies to public relations disasters. Alleged links of British Petroleum with the corrupt and brutal Sudanese regime; Presumed association with slave labor of confectionery companies Cadbury, Nestle and Mars; Fight by Huntington Life Sciences with environmental groups; Management mentality of the multinational structure.
ACCESSION #
4601270

Tags: CORPORATIONS -- Public relations;  INTERNATIONAL business enterprises -- Social aspects

 

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