TITLE

Reciprocal Loyalty

AUTHOR(S)
Clotaire Rapaille, G.
PUB. DATE
June 2001
SOURCE
Executive Excellence;Jun2001, Vol. 18 Issue 6, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the efficacy of reciprocal loyalty in winning and retaining both employees and customers. Code of reliability according; Time for reinforcing faithfulness; Behaviors exhibited by companies in testing loyalty.
ACCESSION #
4600734

 

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