Increasing Response Rates in Mailed Questionnaires: Comment
- Open-ended questions: Some implications for mail survey research. Gendall, Philip; Menelaou, Hara // Marketing Bulletin;May96, Vol. 7, p1
Analyzes data from a mail survey to test two hypotheses about responses to open-ended questions. Production of more words and ideas per response; Influence of both the number and content of responses received by question cue provided.
- The effect of questionnaire cover design in mail surveys. Gendall, Philip // Marketing Bulletin;May96, Vol. 7, p30
Presents the results of a study designed to test hypotheses by comparing responses to six different questionnaire cover designs, varying in terms of complexity of graphic design and the presence or absence of images. Vehicle for the research.
- PERSONALIZING MAIL QUESTIONNAIRE CORRESPONDENCE. Andreasen, Alan R. // Public Opinion Quarterly;Summer70, Vol. 34 Issue 2, p273
This article evaluates the general effectiveness of personalizing questionnaire correspondence for New York State Lottery winners. Conversations with lottery officials and comments from respondents indicated that lottery winners are subject to considerable high-pressure selling by sales agents...
- Increasing Response Rates in Mailed Questionnaires. Buse, R.C. // American Journal of Agricultural Economics;Aug73, Vol. 55 Issue 3, p503
Described is a procedure using a personal letter to a questionnaire recipient to capture attention, develop rapport, and capitalize on this plus persistence to achieve a high response rate. Also examined is the question of bias associated with nonrespondents. The evidence presented supports the...
- Increasing Response Rates in Mailed Questionnaires: Reply. Buse, Rueben C. // American Journal of Agricultural Economics;Aug75, Vol. 57 Issue 3, p520
Presents a reply to a comment made on an article regarding high response rates in mailed questionnaires. Information on the problem of nonresponse in mail questionnaires; Emphasis on the importance of agricultural corporation presidents.
- Response Rate to Mail Questionnaires with a Return Deadline. Henley Jr., James R. // Public Opinion Quarterly;Fall76, Vol. 40 Issue 3, p374
This article focuses on stimulating response to mail questionnaires with a return deadline. On March 30, 1976, civic issues questionnaires with accompanying cover letters and return, stamped envelopes were mailed to 1,000 residents of Fort Worth, Texas. Returns of completed questionnaires and...
- One method best to stimulate mall survey response. // Marketing News;9/4/1981, Vol. 15 Issue 5, p6
Focuses on a study on a method that stimulates mail survey response of consumers. Response rate for consumers receiving questionnaires without a gift; Effect of prenotifications on the response; Implications of the study.
- Varying Group Responses to Postal Questionnaires. Lawson, Faith // Public Opinion Quarterly;Spring49, Vol. 13 Issue 1, p114
The article presents that experience in Great Britain reveals the same general pattern of response to mail surveys as that reported in the U.S., pronounced differences appear between the percentage and rate of response of various occupational groups. Figures indicate that the rate of return of...
- TYPE OF TRANSMITTAL LETTER AND QUESTIONNAIRE COLOR AS TWO VARIABLES INFLUENCING RESPONSE RATES IN A MAIL SURVEY. Matteson, Michael T. // Journal of Applied Psychology;Aug74, Vol. 59 Issue 4, p535
The effects on response rates of using a form versus a semipersonal transmittal letter and a white versus a colored questionnaire were investigated. Questionnaires were mailed to 2,123 members of a national professional organization. A significantly greater number (p < .001) of returns were...