Consumer ideas hatch for iPhone with AppIncubator

Bulik, Beth Snyder
December 2009
Advertising Age;12/7/2009, Vol. 80 Issue 41, p8
Trade Publication
The author reports that MEDL Mobile co-founders Dave Swartz and Andrew Maltin have developed the Appincubator system. The AppIncubator allows application designers to submit their ideas directly to MEDL. Applications that are accepted are put into development. The idea came about after the founders began developing mobile applications and were deluged with ideas. INSET: MEDL's Dave Swartz Offers Five Tips for Evaluating an App.


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