Chrysler starts fresh with Fallon as BBDO partnership winds down

Parekh, Rupal; Halliday, Jean
December 2009
Advertising Age;12/7/2009, Vol. 80 Issue 41, p1
Trade Publication
The author reports that automobile maker Chrysler will switch its advertising business from BBDO to Fallon. Fallon is the agency responsible for creating films for automaker BMW in a groundbreaking campaign. Fallon is a Publicis Groupe agency that has added clients, such as Boston Market restaurants and Purina's dog food Alpo, in 2009.


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